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Beauty Industry

Michael Todd To Launch Clarisonic Replacement Brushes

The beauty device maker aims to fill a void in the market.

By: Beauty Packaging Staff

Michael Todd Beauty, a maker of at-home beauty devices, is launching a line of Clarisonic compatible replacement brushes. This announcement comes in response to L’Oreal’s recent decision to shut down Clarisonic.
 
“The millions of Clarisonic users in the marketplace deserve great facial cleansing at a fair price. Our Clarisonic compatibles will do just that,” commented Lewis Hendler, Michael Todd’s chair.
 
“Clarisonic compatibles will feature polished bristle tips for gentle, non-irritating cleansing and Michael Todd’s signature Life antimicrobial protection, the same features we offer in our Soniclear brushes. The new Clarisonic compatible brushes will thoroughly cleanse, exfoliate, polish and improve the complexion in a single 30-second cleansing and stay cleaner, fresher longer between uses with our patented antimicrobial technology,” said Michael Friend, the company’s president.
 
Michael Todd’s Clarisonic compatible replacement brushes will initially come in two skin types: regular and sensitive. The brand says that other models with additional features are also being planned.
 
Clarisonic compatibles will be available on the company’s website where pre-orders are being accepted starting August 1, 2020. Additional retailers will soon follow.

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